Web Design
About
We want to make your traveling experience more efficient, budget friendly, and most of all enjoyable! We know how important it is for our customers to have a bag that is multifunctional, compact, and affordable. That is why our bags are made specifically for any situation you find yourself in so you can easily keep it all in your pocket.
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Pocket was created in my web design class at CCAD. The task was to create a new company that correlated a topic that was given to us. I was given the topic of travel. So I needed to think of a target audience that isn't normally targeted towards. The audience I chose was students who didn't really have a lot of money for travel, international and local. I knew that the company we designed needed to be affordable as well as relatable.
Photography
When shooting photography I wanted it to have a dark hipster type style. Using gels allowed me to create dimension and depth in the images. Pocket sells all different styles of bags so I wanted to make sure to present that through
the images.
Illustration
I chose to use simple line art drawings of people using the Pocket bags during their day. All different types of people were represented through our drawings. Pocket is geared towards younger students on a budget but at the end of the day, everyone's got something they keep in their Pocket.
Credits:
Designer- Lili Aileen
Photography- Lili Aileen
Illustration- Zac Caldwell