The Pearl Market is a local pop-up market in downtown Columbus, Ohio, offering fresh produce, farm goods, and artisan-made products. Under new management, the market underwent a rebrand to reflect a more modern, vibrant identity that would better resonate with the urban community. Open several days a week from morning through early afternoon, the market was designed to serve both downtown workers and local residents looking for fresh, convenient lunch-break shopping. In the wake of Covid, foot traffic dropped significantly, making strategic marketing and graphic design crucial in revitalizing interest and bringing people back. My work focused on creating bold, engaging visuals that helped reintroduce the market to the community and uplift spirits during a challenging time.