ChiChi

An open mind and an open mouth are all you’ll need to explore ChiChi’s Japanese heritage. Every delicious bite, from the fun flavors to the folklore monsters that inspire them, is a delight. For this project, my partner and I worked with ChiChi on creating a brand identity that fit her fun and outgoing personality. She wanted vibrant colors to match the story of traditional Japanese characters. After completing her brand identity, we built her a packaging system that she could implement after the project had been completed. We also worked with her on photography and a website to wrap everything up into a completed brand.